Login

True native advertising with optimized performance   

Idvertorial is the only true native format in online media.

try idvertorial
mockup_desktop1
News site
mockup_graph1

Why idvertorial?

Premium positions

Your content is displayed on a premium position on the home page of popular web portals. The reader stays on the website and it’s editorial environment, thereby ensuring high credibility of idvertorial among readers.

Maximum impact

The system has a self-learning algorithm which maximizes campaign performance by showing the most read articles.

On-going content management

The system interface helps you to manage campaign content in real time in order to deliver the best overall performance. Campaign content can be in the form of: articles, videos, info graphics, image galleries and various combinations.

Responsive design

Idvertorial is displayed on all common devices - mobile, tablet and desktop, its fully responsive. Infact its premium position is even more visible on mobile platforms.

Did you know that for true native formats ....

News site
mockup2_phone
News site
DID YOU KNOW THAT ...

True native supports video formats, whose popularity is rapidly rising

According to latest estimates, by 2020 82% of consumers will prefer video over other forms. Video also appears to be the most effective type of true native content.

Whereas online articles were previously the favored form of content, reaching a high of 77% share in 2016, their share has since declined. Video has continuously gained, up to 61% last year.

DID YOU KNOW THAT ...
93 %

Users notice them. True native formats are more visible.

Rather than being highlighted or separated from the editorial, native formats are more visible by being a natural part of what users are most interested in.

Banner blindness makes most online ads invisible. Whereas, true native articles are viewed together with the editorial content.

DID YOU KNOW THAT ...
4 times more

More effective than display advertising

79% of respondents agree that true native is effective or even the most effective form of online brand communication.

Furthermore, true native has a higher CTR (click-through rate).

DID YOU KNOW THAT ...
92 %

Native formats are important for many publishers

Because readers accept them much better than traditional display advertising.

mockup3_phone
DID YOU KNOW THAT ...

Mobile first!

An increasing part of the population is moving to mobile platforms. This proves that the so-called "mobile first access to the Internet" is firmly embedded in the way online content is consumed these days.

try idvertorial

How does it work?

The Couch
HOW DOES IT WORK

Own content

True native campaign with idvertorial format contains 4 articles which can communicate between one to four different topics. For each article you can upload 2 alternative headlines and 2 images. The articles are initially communicated in a random order. The system then automatically chooses the combination with the best performance, prioritizing the most read.

mockup4_phone
HOW DOES IT WORK

Display strategy

The articles are displayed on a premium position on the home page of selected web portals. The standard campaign length is 14 days with a guaranteed number of impressions. For each given product or content you can choose between: floating appearance, thematic selection of portals or behavioral targeting. Based on the chosen targeting articles are placed within relevant editorial content in order to increase their readership. The articles appear within the actual editorial content, and are thus not blocked by AdBlock (browser extension, blocking ads and disabling tracking).

The Machine
HOW DOES IT WORK

Optimization

Article performance statistics

The performance of individual campaign articles are continuously measured and the system shows the most read articles.

Engagement dynamics

Articles are displayed in accordance with reader’s interest, consumers therefore always read what they are interested in.

Real time optimization

System interface with detailed statistics help you to manage campaign content and performance in real time.

__tablet
HOW DOES IT WORK

Campaign goal

Idvertorial maximizes campaign overall click-through-rate. In accordance with the chosen targeting, your native articles are placed within relevant editorial content in order to increase their readership.

try idvertorial

idvertorial benefits

VISIBILITY

Premium positions on the home page of popular web portals.

RESPONSIVE DESIGN

Mobile first approach – displayed on all common devices - mobile, tablet, desktop, fully responsive design.

PERFORMANCE STATISTICS

Automatic prioritisation of the most read article in the campaign.

OPTIMIZATION

Changing content during the campaign can further help to deliver the best performance.

CREDIBILITY

Format and content reflect editorial feed.

ADBLOCK FREE

AdBlock respects true native formats and doesn’t block them.

INFORMATION AT YOUR FINGERTIPS

Detailed performance statistics in real time, e-mail warnings and reports.

ATTRACTIVE CONTENT

High consumer engagement: pictures, video, infographics and links with tags exactly determine customer flow.

Partners

logo_isport
logo_zive
logo_blesk
logo_reflex
logo_blesk_pro_zeny
logo_aha
logo_mobilmania
logo_e15
logo_mojezdravi
logo_sportrevue
logo_aktualne
logo_avmania
logo_orbion
logo_denik
logo_hn
logo_connect
logo_info
logo_fitweb
logo_digiarena
logo_dama
logo_maminka
logo_recepty
logo_zeny
logo_kafe
logo_centrum

Contact