Idvertorial is the only true native format in online media.
try idvertorial
Your content is displayed on a premium position on the home page of popular web portals. The reader stays on the website and it’s editorial environment, thereby ensuring high credibility of idvertorial among readers.
The system has a self-learning algorithm which maximizes campaign performance by showing the most read articles.
The system interface helps you to manage campaign content in real time in order to deliver the best overall performance. Campaign content can be in the form of: articles, videos, info graphics, image galleries and various combinations.
Idvertorial is not blocked by AdBlock, it is considered as commercially acceptable content.
Idvertorial is displayed on all common devices - mobile, tablet and desktop, its fully responsive. Infact its premium position is even more visible on mobile platforms.
According to latest estimates, by 2020 82% of consumers will prefer video over other forms. Video also appears to be the most effective type of true native content.
Whereas online articles were previously the favored form of content, reaching a high of 77% share in 2016, their share has since declined. Video has continuously gained, up to 61% last year.
Rather than being highlighted or separated from the editorial, native formats are more visible by being a natural part of what users are most interested in.
Banner blindness makes most online ads invisible. Whereas, true native articles are viewed together with the editorial content.
79% of respondents agree that true native is effective or even the most effective form of online brand communication.
Furthermore, true native has a higher CTR (click-through rate).
Because readers accept them much better than traditional display advertising.
An increasing part of the population is moving to mobile platforms. This proves that the so-called "mobile first access to the Internet" is firmly embedded in the way online content is consumed these days.
try idvertorial
True native campaign with idvertorial format contains 4 articles which can communicate between one to four different topics. For each article you can upload 2 alternative headlines and 2 images. The articles are initially communicated in a random order. The system then automatically chooses the combination with the best performance, prioritizing the most read.
The articles are displayed on a premium position on the home page of selected web portals. The standard campaign length is 14 days with a guaranteed number of impressions. For each given product or content you can choose between: floating appearance, thematic selection of portals or behavioral targeting. Based on the chosen targeting articles are placed within relevant editorial content in order to increase their readership. The articles appear within the actual editorial content, and are thus not blocked by AdBlock (browser extension, blocking ads and disabling tracking).
The performance of individual campaign articles are continuously measured and the system shows the most read articles.
Articles are displayed in accordance with reader’s interest, consumers therefore always read what they are interested in.
System interface with detailed statistics help you to manage campaign content and performance in real time.
Idvertorial maximizes campaign overall click-through-rate. In accordance with the chosen targeting, your native articles are placed within relevant editorial content in order to increase their readership.
try idvertorialPremium positions on the home page of popular web portals.
Mobile first approach – displayed on all common devices - mobile, tablet, desktop, fully responsive design.
Automatic prioritisation of the most read article in the campaign.
Changing content during the campaign can further help to deliver the best performance.
Format and content reflect editorial feed.
AdBlock respects true native formats and doesn’t block them.
Detailed performance statistics in real time, e-mail warnings and reports.
High consumer engagement: pictures, video, infographics and links with tags exactly determine customer flow.
Thematic and behavioral targeting – right audience selection improves the campaign results.
